LAS CRUCES: “NMSU Aggies Are Tough to Wear Pink” organizers have closed the books on their 2011 campaign and report a total $570,581 in cash and in-kind contributions will be presented to Cowboys for Cancer Research.
This total reflects $22,465 in additional contributions made by local business, schools and individuals after the $548,116 check presentation made during halftime of New Mexico State’s annual “Tough Enough to Wear Pink” football game in October. It marks an 8.6% increase over the 2010 total of $525,439 and brings the volunteer group’s five year cash and in-kind fundraising total to $2,314,705.
“100% of the cash we raise, after operational expenses, is invested in endowments created by our partners, Cowboys for Cancer Research,” said TETWP co-chairs Laura Conniff, Pat Sisbarro, Magellia Boston and Mary Henson. “It is the interest income from these endowments that help fund the amazing breast cancer research being done here at New Mexico State and the UNM Cancer Center.”
Significant in the additional contributions were $10,940 raised by Las Cruces Public Schools students and administrators and $15,793 from the Gadsden School district.
“$570,581 represents much more than a dollar amount,” said Kevin Davis, president of the Cowboys for Cancer Research board of directors. “It represents the continuing commitment of a wonderful group of volunteers lead by Pat, Laura, Magellia and Mary.
“More than that,” Davis added, “it represents the kindness and generosity of sponsors like Memorial Medical Center, Mountainview Regional Medical Center, NMSU and the people of Las Cruces and Dona Ana County.”
The NMSU Aggies Are Tough Enough to Wear Pink volunteer committee began its fundraising and breast cancer awareness work in 2007 and the 2011 campaign was labeled as “Cinco de Pink.”
More information on NMSU Aggies Are Tough Enough to Wear Pink can be found at www.pinkaggie.com.
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